SEO or search engine optimization is crucial for any business that develops online. SEO refers to the optimization of web content, titles, ads and all items related to the elements promoted by your business. The same keywords are essential for article marketing because they represent the search criteria on which web visitors find you. There are web browsers like Firefox that help Internet developers with SEO analysis.

It is highly advisable to start working on article marketing with a study of your competition to see how they use keywords and develop backlinks. How can Firefox help you here? First of all, there are many benefits with Firefox that are not encountered with Internet Explorer, and the most important is the possibility to add plug-ins. Moreover, Firefox works faster and has compatibility with both PCs and Mac. Don’t treat the study of your market competitors lightly, because successful article marketing derives form such a strategy. Knowing what you are up against in terms of competition rocks!

Among the several things that you will be able to learn we can mention the number of backlinks developed by the competition as well as their page rank. Firefox allows you to add plug-ins like @Search Status or Keyword.Spy.com. You can even find out what types of backlinks there are. Further on, find out the age of the web site or the time when it was indexed by the search engine spiders, the Alexa rank or the estimate of the traffic a web site receives and much more.

Article marketing can be much more successful if you carefully perform the analysis of the sites that create links to a target one. For example, if you open the browser and you look at the first ten or twenty search results, you can determine whether you have any chance of ranking high too. If you see no Wikipedia.com, About.com or other high quality resource domains, you can become profitable with that niche.

The basics of article marketing are not that difficult to put into practice, even if things seem very difficult at first glance. The idea is to try and see how the plug-ins suggested here will work for you in terms of understanding your competition. Then, by providing quality content to web directories with consistency and perseverance, you will see how money starts getting out of it.