Every material that you create and submit online will normally include an author resource box. There are the details about the author as well as a link to the web page that needs to be promoted. In order for article marketing to work in your favor, every material that you spread on the web needs to turn into a reference point.

Some authors just write their name, others offer a short work history and some extra info on their professional achievements, besides one or two links included in the box. This is not the problem here because the detail that requires most attention is the type of links that you may include in this part of the articles.

Article marketing proves most profitable when you rely on anchor text links that are built around regular URLs and relevant keywords. This is an additional form of search engine optimization with higher chances to attract good traffic to a certain website. Anchor text links in the author resource box only work with some web directories. It is therefore a must that you learn where to use simple URLs and where to put anchor text links for article marketing.

Therefore, in some cases the author resource box should include links according to the requirements of the directories where you submit them. Another possibility that proves just as important is to leave out anchor text links from the author resource box and include them in the content. These forms of article marketing contribute to an increase in rankings and traffic level.

Before making any attempt at optimizing the author resource box, find out what options you have. Make a test and submit articles with simple URLs in the resource box and others with anchor text links and compare results. The system depicted here is also compatible with spin versions of original materials. The author box can be the same or different; this is totally your choice.